Fair Fares NYC
Campaign Design, Public Communication & Illustration
Designed to support the Fair Fares NYC public program that helps qualifying New Yorkers save 50% on subway and bus fares.
Role: Concept, campaign design, branding, and asset production
Tools: Illustrator, InDesign, After Effects
Overview
Fair Fares NYC provides eligible residents with 50% off subway and bus fares. The campaign was designed to increase awareness of the program and clearly communicate the benefit to riders across New York City’s transit system.
Challenge
Many eligible residents were unaware of the program or found existing information difficult to navigate. The campaign needed to communicate the benefit quickly and clearly within fast-paced transit environments.
Strategy
The visual system focused on clarity and accessibility. Bold typography, simplified messaging, and strong color contrast helped the campaign stand out in busy transit spaces and communicate the benefit instantly.
Bus King ads
Subway platform panels
Staten Island Ferry Terminal ads
TV and Youtube ads
Digital Bus Shelter and LInkNYC Ad Motion Graphic